BTL Activations

Red Carpet Events is an event management company based in Kochi, Kerala, India. They specialize in creating unforgettable events that leave a lasting impression on the attendees. One of their key teams that contributes to the success of these events is the BTL Activation team.

BTL, which stands for Below-The-Line, refers to the promotional activities that are targeted at a specific audience. These activities are usually conducted at the grassroots level and are designed to create brand awareness, increase sales, and build relationships with customers.

The BTL Activation team at Red Carpet Events is responsible for conceptualizing, planning, and executing these activities. They work closely with the clients to understand their requirements, budget, and target audience. Based on this, they come up with innovative ideas that are both effective and cost-efficient.

One of the primary responsibilities of the BTL Activation team is to create brand experiences that are memorable and engaging. They achieve this by using a combination of traditional and modern marketing techniques. For example, they may use experiential marketing, which involves creating a unique and interactive experience for the audience. This could be in the form of a game, quiz, or contest, which is designed to showcase the brand's values and offerings.

Another technique used by the BTL Activation team is guerrilla marketing. This involves creating a buzz around the brand by using unconventional methods. For example, they may use street art or graffiti to promote the brand or create a flash mob in a public place. These activities are designed to create a sense of intrigue and excitement among the audience, leading to increased brand awareness.

Apart from creating brand experiences, the BTL Activation team is also responsible for managing the logistics of the events. This includes arranging for the necessary equipment, props, and materials required for the activities. They also coordinate with the vendors and suppliers to ensure that everything is in place on time.

The BTL Activation team at Red Carpet Events is comprised of experienced professionals who have a deep understanding of the market and consumer behavior. They keep themselves updated with the latest trends and technologies in the industry and use this knowledge to create innovative solutions for their clients.

The team is led by a BTL Activation Manager who oversees the entire process from planning to execution. They work closely with the clients to ensure that their requirements are met and that the activities are aligned with their marketing goals.

In conclusion, the BTL Activation team at Red Carpet Events is an integral part of the company's success. Their creativity, innovation, and attention to detail have helped them create unforgettable experiences for their clients and their customers. They continue to push the boundaries of marketing and events, creating new and exciting ways to promote brands and engage with audiences.

Some BTL Activations are:

• Road Shows
• Sampling Campaigns
• Door-to-Door promotions
• Postering Campaigns
• Notice Distributions
• Paper Inserts
• Society campaigns
• Road Rallies
• Flex, vinyl printing
• Rural Road-shows,
• Urban Road shows
• Mobile Display Vans
• CRM Surveys
• In-shop Promotions,
• display campaigns,
• Mall Promotions
• LGA (Lead Generation Activities),
• Branding and Merchandising
• Mobile hoardings
• Government permissions
• RTO Permissions
• Police Permissions